JAMES P. FARRELL

New Business Development, Principal

New Business Development (NBD) is a consulting practice designed to help small businesses and middle market companies develop and execute sales and marketing strategies. These strategies are typically focused on generating long-term revenues from: new customers, marketing programs, or new distribution channels.

HomeTouch Marketing. Rosemont, Illinois, Interim President

HomeTouch Marketing is a wholly owned subsidiary of OneStop Shop, Inc. It is the marketing arm for the OneStop family of companies. OneStop Shop, Inc. is a pre IPO development stage real estate company developing a revolutionary combination of virtual and physical home buying and home management systems. HomeTouch Marketing develops partner programs for the benefit of consumers who would purchase real estate from new homebuilders at HomeTouch Centers. Partners included a broad range of companies such as Whirpool, ADT Security Systems, and Culligan Water to local interior design, window treatment companies, and landscapers. In addition HomeTouch Marketing manages the Preferred Builder Program and the HomeTouch Association.

Accomplishments:

Started business unit Staffed O'Hare office and field sales force Designed Partner Programs that included: Premier Exhibitors of building products Value Added Providers of home services Approved Contractors for referral to homeowners The HomeTouch Association for lifetime consumer interaction Designed and implemented store presentation of partners Developed Cross-branding strategy Created "$HomeTouchBucks$" program for consumer incentives

Metabolic Technologies, Inc., Evanston, Illinois, President

Metabolic Technologies, Inc., was a development stage company that developed and marketed dietary supplements to assist in the recovery from addictions.

Named President in May 1998. Prior to that, served as Executive Vice President & Chief Operating Officer. Started with the company as Vice President of Sales & Marketing.

Accomplishments:

Raised over $1.2 Million in capital Built an outsourced management team that included contract sales management, brand management, public relations, scientific staffing for research and development. (Details of team credentials available upon request) Established distribution (4,000 retail locations) with the company's first product at Eckerd, GNC, Brooks Pharmacy and others.

James P. Farrell Co., Wilmette, Illinois, President

The James P. Farrell, Co. was a manufacturer's sales agency specializing in millwork and building material sales and distribution. The major principle of the firm was American Millwork Corporation, Elkhart, Indiana.

Accomplishments:

Over a four-year period, increased sales to $12,000,000 (24 times their 1989 level). Focused on developing high margin business Developed customer base that kept receivables low (paying in an average of 15 days) Prior to 1989, American Millwork was virtually unknown, and today is a major shareholder in this market segment.

James P. Farrell Co., Marietta, Georgia, President

The James P. Farrell, Co. was a manufacturer's sales agency representing millwork and building material manufacturers in Georgia, Alabama, Mississippi, Tennessee and Kentucky.

Accomplishments:

Increased sales from $960,000 to $7,200,000

      Created a market presence for manufacturers such as:

Thermatru - doors; introduced the first fiberglass door, created first full line distributor in Georgia Hurd - windows and patio doors; create first stocking distribution in the Southeast based in Knoxville, Nashville and Memphis Wasco - skylights; Created first truckload distributor in the Southeast by creating a dealer training and stocking program that spread throughout ten states Made significant marketing contributions to the following companies: Columns, Inc., Western Turnings, and Atlanta Millworks Ltd.

Armstrong World Industries, Marietta, Georgia, Regional Representative

Accomplishments:

Divisional Sales Leader Opened Home Depot account Coordinated National Accounts Programs with Wickes and Lowes

Education
B.A., Franklin and Marshall College, Lancaster, Pennsylvania

References available upon request